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O-Positiv Co-Founders ON: Being A Leader In Women's Health, Starting A Company with Your Family, Expanding Into Retail & Content Marketing
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This week on the pod, we are joined by two special guests - Brianna & Bobby Bitton, founders of O Positiv (@opositiv), a women’s health brand that is on a mission to make effective, fun & 100% natural supplements to address health needs that have been historically overlooked.
After dealing with multiple health issues - from PMS to PCOS - Brianna partnered with Bobby to solve a problem that affects 3 out of 4 women in the world, yet is chronically under-addressed by the healthcare industry. Starting with the launch of FLO - an all-natural, hormone-free PMS vitamin - O Positiv is now continuing to help women feel their best through every stage of life by expanding their product offerings.
O Positiv’s mission statement is “From your first period to far beyond your last, we're with you every step of the way.” which is reflected in each of the brand’s core values:
Empowering women to feel their best
Proactive healthcare
Powerful ingredients with results
Little moments, major outcomes
In this episode, we touch base on different pillars across the board:
A story behind O Positiv - how a personal struggle led to the creation of a leading women’s wellness brand
Building a team around O Positiv & utilizing each other’s unique strengths to grow the business
BTS of having a family-owned business - having trust in one another & finding balance
Content marketing strategy - how being authentic on social media makes women feel heard & seen
Instagram vs. TikTok & how each platform resonates with audience in its own way
How establishing a connection with customers early on & letting them be an R&D department directly impacted product expansion
Events, brand activations, IRL experiences & why “How To Break Down Taboos” is the main theme connecting it all
A personal meaning behind the exclusive retail partnership with Target
The power of manifestation, setting goals & consistency behind taking steps towards those goals
A deep dive into morning routines - from movement to mindful practices
A sneak peek of 2024 plans & continuous product innovation
& SO much more!
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EPISODE MENTIONS:
To learn more about O Positiv ➟ click HERE
Shop O Positiv on Amazon | Select Target Locations
Follow O Positiv on Instagram | TikTok
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