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A Thousand Little Choices: Building a Product and Brand with Matt Unger
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Tune into Coffee N° 5 with Lara and Matt Unger, President and CCO of Cosmetic Solutions, as they explore the essentials of building a product and brand. Highlights include tackling product building restrictions, embracing regulations, and the importance of clarity in communication. Learn why having an idea isn’t enough and why brands should follow their formulator’s guidelines. Discover the thousand little decisions needed from start to finish and how to connect your brand story to your product’s ingredients. Don’t miss this insightful episode!
We'll talk about:
- Product building restriction and how a change of mindset is essential.
- Embracing regulations and how to work around them
- The importance of clarity and communications
- Why having an idea is not enough
- The thousand little decisions that need to be made to get from the beginning to the end
- Why brands should embrace their formulator’s guidelines
- The importance of connecting your brand story to your product’s ingredients
- How to use your formulator as a GPS
- What the briefing process with a formulator entails
For more information, visit Matt Unger's Linkedin.
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