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Brewing Beauty Brand Secrets with Colette Laxton
Manage episode 380634485 series 2797940
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Join Lara Schmoisman and Colette Laxton of The INKEY List in a caffeinated conversation on Coffee N° 5. Discover the impact of the internet on beauty brands, the secrets to connecting with consumers, and Colette's personal skincare journey. Get industry insights and tips for success in the beauty world. Sip and savor this beauty-focused episode!
We'll talk about:
- How the internet led to the birth of a new level of accountability for brands
- How the global shift in 2020 impacted beauty brands
- The reality of going retail
- The importance of packaging and connecting with consumers
- How to measure and manage business success at a retail level
- The life cycle of product development
- Crossovers in the makeup world
- The importance of beauty education
For more information, visit The INKEY List's website.
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Twitter: @LaraSchmoisman
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