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Caffeinate Your Brand: Exploring the Secrets of Beauty Business Journeys with Tara Cohen
Manage episode 393194500 series 2797940
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Explore the ever-evolving world of beauty branding with Tara Cohen and Lara on Coffee N° 5! Uncover the impact of cultural and technological shifts, like TikTok Shop and Amazon, on your brand. Delve into the dynamics of a saturated market and discover hidden pockets of growth.
Gain insights on serving niche groups, navigating the complexities of retail partnerships, and understanding when brands decide to close their doors. Tara and Lara also share invaluable advice on setting realistic goals and timelines, raising capital at the right moment, and prioritizing key elements in your marketing strategy.
Unlock the secrets to success by understanding your sales, strategy, and consumers. Join us for this episode where the world of beauty branding unfolds.
We'll talk about:
- How cultural and technological shifts, like TikTok Shop and Amazon, influence branding
- The saturation of the market and room for growth
- How to serve granule groups
- Insight into brands closing their doors
- Setting realistic goals and timelines for your brand
- Retailers and inventory
- When to raise capital
- What to prioritize in your marketing strategy
- Understanding your sales, your strategy, and your consumers
For more information, visit Mixst Beauty's website.
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