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From Beans to Brands: Mastering Ingredients & Product Formula with Kimberly Shenk
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Learn more about the world of product creation and branding on Coffee N° 5's latest episode! Join host Lara and guest Kimberly Shenk, CEO of Novi, as they explore the ins and outs of ingredients, navigating formulae, and the product development process.
Gain invaluable tips on finding a formulator and store as a small brand while unraveling the costs of exploring ingredients and formulation. Discover why knowing your brand's direction is pivotal for your ingredient checklist, and the intricate connection between product formulation, branding, and the market.
Tune in for expert insights that will transform your approach to sustainable, consumer-conscious innovation!
We'll talk about:
- The ins and outs of ingredients
- How to navigate formulae and the product development process
- Tips for finding a formulator and store as a small brand
- The cost of exploring ingredients and product formulation
- Why knowing where you want to take your brand is crucial for your ingredient checklist
- The connection between product formulation, branding, and the market
For more information, visit Novi's Website.
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Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
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