))
Trendy Before the Trend: The Inspiring Story of John Cafarelli, COO at Beauty Matter and Founder of Ernest Supplies.
Manage episode 365286892 series 2797940
Content provided by Lara Schmoisman. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lara Schmoisman or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Gone are the days when traditional gatekeepers like Vogue held all the power. In today's fast-paced world, social media has empowered consumers and brands, giving everyone megaphones to amplify their voices. John Cafarelli, the visionary founder of Ernest Supplies and esteemed COO of Beauty Matter, vividly remembers the early days of establishing a beauty brand when formulation was far from accessible, white labeling was an emerging concept, and the health and wellness trend had yet to take center stage. John was at the forefront, leading the charge by introducing one of the first lifestyle-driven beauty pouches to hit the shelves, redefining luxury. As a creative, there's nothing quite like the exhilaration of seeing your product proudly displayed on store shelves or adorning someone's shower at a party. Get ready to squeeze every last drop of wisdom from this episode!
We'll talk about:
- How luxury transforms and transcends consumers’ perspectives
- The power of persistence: how a “no” simply means “try another way”
- From followers to gatekeepers: the role of social media influencers in the transformation of the beauty industry
- The future of independent beauty brands
- How to break beauty barriers and thrive in a dynamic industry as an outsider
For more information, visit Ernest Supplies’s website.
Subscribe to Lara's newsletter.
Follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
LinkedIn: @laraschmoisman
Twitter: @LaraSchmoisman
Like and review the podcast on Apple Podcasts.
Join our Facebook Group.
172 episodes
Share
