Discover a whole new take on Artificial Intelligence with Squirro's educational podcast! Join host Lauren Hawker Zafer, a top voice in Artificial Intelligence on LinkedIn, for insightful chats that unravel the fascinating world of tech innovation, use case exploration and AI knowledge. Dive into candid discussions with accomplished industry experts and established academics. With each episode, you'll expand your grasp of cutting-edge technologies and their incredible impact on society, and y ...
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The transparency imperative: meeting the demands of the LOHAS consumer (Part 1 of 2)
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Manage episode 345407217 series 2108497
Content provided by Cognizant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cognizant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
LOHAS consumers — short for Lifestyles of Health and Sustainability — represent more than one-third of American adults. A remarkably savvy segment, the LOHAS customer is both well-informed and hard to impress – which means that brands need to be ambitious in their goals and authentic in their approach to build lasting relationships with this group. So how do brands win the hearts and minds of the LOHAS shopper? There are three areas of critical importance — circularity, carbon neutrality and transparency. In this episode, we will deep dive into transparency with Anca Novacovici Lunn, Senior Principal Sustainability Advisor in Cognizant’s North America Sustainability Services Advisory. Listen to hear why brands are struggling to meet their goals in the space, how they can overcome these obstacles, and why tackling the challenge is essential in meeting the demands of today’s changing consumer.
…
continue reading
151 episodes
MP3•Episode home
Manage episode 345407217 series 2108497
Content provided by Cognizant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cognizant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
LOHAS consumers — short for Lifestyles of Health and Sustainability — represent more than one-third of American adults. A remarkably savvy segment, the LOHAS customer is both well-informed and hard to impress – which means that brands need to be ambitious in their goals and authentic in their approach to build lasting relationships with this group. So how do brands win the hearts and minds of the LOHAS shopper? There are three areas of critical importance — circularity, carbon neutrality and transparency. In this episode, we will deep dive into transparency with Anca Novacovici Lunn, Senior Principal Sustainability Advisor in Cognizant’s North America Sustainability Services Advisory. Listen to hear why brands are struggling to meet their goals in the space, how they can overcome these obstacles, and why tackling the challenge is essential in meeting the demands of today’s changing consumer.
…
continue reading
151 episodes
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