Go offline with the Player FM app!
GEN C: What We’re Reading: The Books Redefining Marketing and Innovation
Manage episode 436344824 series 2401578
This week, we shift direction to a conversation between Avery and Sam about their book recommendations offering listeners insights into the long-form writing that has shaped their careers and thinking in the industry.
In this episode, hosts Avery and Sam explore the books that have impacted their careers in marketing and innovation. From classic advertising texts to AI literature, they discuss how these works have shaped their thinking and approaches to business.
Links mentioned from the podcast:
Avery’s Picks:
- Smart Brevity: The Power of Saying More with Less
- Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
- Superintelligence: Paths, Dangers, Strategies
- Laws of Growth (How Brands Grow: What Marketers Don't Know)
- The Algebra of Wealth: A Simple Formula for Financial Security
- Bonus: Tribe: On Homecoming and Belonging, Breakfast at Tiffany’s
Sam’s Picks:
- The Tipping Point: How Little Things Can Make a Big Difference
- The Fish That Ate the Whale: The Life and Times of America's Banana King
- Propaganda
- Steve Jobs
- Ogilvy on Advertising
- Bonus: Pattern Recognition, Spook Country, Zero History
Watch this episode on video:
Follow us on Twitter:
-
"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2878 episodes
Manage episode 436344824 series 2401578
This week, we shift direction to a conversation between Avery and Sam about their book recommendations offering listeners insights into the long-form writing that has shaped their careers and thinking in the industry.
In this episode, hosts Avery and Sam explore the books that have impacted their careers in marketing and innovation. From classic advertising texts to AI literature, they discuss how these works have shaped their thinking and approaches to business.
Links mentioned from the podcast:
Avery’s Picks:
- Smart Brevity: The Power of Saying More with Less
- Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
- Superintelligence: Paths, Dangers, Strategies
- Laws of Growth (How Brands Grow: What Marketers Don't Know)
- The Algebra of Wealth: A Simple Formula for Financial Security
- Bonus: Tribe: On Homecoming and Belonging, Breakfast at Tiffany’s
Sam’s Picks:
- The Tipping Point: How Little Things Can Make a Big Difference
- The Fish That Ate the Whale: The Life and Times of America's Banana King
- Propaganda
- Steve Jobs
- Ogilvy on Advertising
- Bonus: Pattern Recognition, Spook Country, Zero History
Watch this episode on video:
Follow us on Twitter:
-
"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
2878 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.