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Netflix Wins Big by Betting on “House of Cards”

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Manage episode 160175714 series 108909
Content provided by Melissa Burton and Harvard Business School. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Burton and Harvard Business School or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Before “House of Cards” was an internationally-renowned and critically acclaimed hit series, it was a total shot in the dark. Luckily for the small film studio behind it, Netflix saw it as a shot worth taking. Professor Anita Elberse discusses how the Emmy-winning show flipped the script on standard television series production, brought binge-watching into the mainstream, and ushered in a whole new era of must-see programming.
  continue reading

30 episodes

Artwork
iconShare
 
Manage episode 160175714 series 108909
Content provided by Melissa Burton and Harvard Business School. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melissa Burton and Harvard Business School or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Before “House of Cards” was an internationally-renowned and critically acclaimed hit series, it was a total shot in the dark. Luckily for the small film studio behind it, Netflix saw it as a shot worth taking. Professor Anita Elberse discusses how the Emmy-winning show flipped the script on standard television series production, brought binge-watching into the mainstream, and ushered in a whole new era of must-see programming.
  continue reading

30 episodes

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