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115. Insights in Advertising & the Evolving Marketing Landscape: An Interview with Dr. Gary Wilcox

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Manage episode 371328480 series 3426630
Content provided by Dave Kozak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Kozak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this podcast episode, host Dave Kozak and co-host Joe Kerins interview Dr. Gary Wilcox, a professor at the University of Texas at Austin specializing in advertising and public relations. Dr. Wilcox shares his journey and passion for marketing, highlighting his background in math, transition to marketing, and interest in research. The discussion covers various topics, including the role of mentors in career success, the evolving landscape of advertising and consumer targeting, the rise of influencers and the regulations surrounding them, the impact of artificial intelligence (AI) in marketing, and the growth and opportunities in the field of advertising. The conversation also touches on the importance of ethics and the challenges of navigating the ever-changing advertising industry.

Video Version of Podcast YouTube:
The College Knowledge Podcast

Follow us on social media:
Instagram
Facebook
LinkedIn
Visit us online:
The College Knowledge Podcast Website
Elite Collegiate Planning

  continue reading

140 episodes

Artwork
iconShare
 
Manage episode 371328480 series 3426630
Content provided by Dave Kozak. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dave Kozak or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this podcast episode, host Dave Kozak and co-host Joe Kerins interview Dr. Gary Wilcox, a professor at the University of Texas at Austin specializing in advertising and public relations. Dr. Wilcox shares his journey and passion for marketing, highlighting his background in math, transition to marketing, and interest in research. The discussion covers various topics, including the role of mentors in career success, the evolving landscape of advertising and consumer targeting, the rise of influencers and the regulations surrounding them, the impact of artificial intelligence (AI) in marketing, and the growth and opportunities in the field of advertising. The conversation also touches on the importance of ethics and the challenges of navigating the ever-changing advertising industry.

Video Version of Podcast YouTube:
The College Knowledge Podcast

Follow us on social media:
Instagram
Facebook
LinkedIn
Visit us online:
The College Knowledge Podcast Website
Elite Collegiate Planning

  continue reading

140 episodes

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