Jason Greenwood: The New Era of B2B Digital Commerce

Commerce Minded

Listen in as we celebrate the milestone of our second show with a bang, joined by the esteemed Jason Greenwood, a top voice in e-commerce for 2024. Jason shares his impressive journey through over 330 podcast appearances and his insights on the B2B commerce landscape. He generously shares stories from his recent travels across the US, tying in the personal with the professional, and the serendipity of missing the Super Bowl frenzy.
Our dialogue takes a deep look into the specifics of B2B e-commerce platforms, the critical tools and functionalities needed for success, and the unique challenges businesses face when selecting the right technology. Jason brings to light the emerging trend of blending content with commerce and how it's transforming the B2B buying experience. Plus, don't miss out on the expansion of perspectives in the e-commerce enablement technology sector, where I discuss consulting for non-merchant clients and share my excitement for what feels like the dawn of a new era in B2B commerce.
Jason Greenwood is a major figure in the e-commerce sector and the founder of Greenwood Consulting, has been lauded as one of the top 24 e-commerce voices for 2024 by Dark Matter Commerce. With a rich background spanning over 20 years as both a merchant and a consultant, Jason's deep expertise in B2B commerce, retail tech, and trends is widely recognized. This May, his insights will reach an even broader audience as he takes the stage to speak at the B2B Online Conference in Chicago, further cementing his status as an influential thought leader in the digital commerce space. Make sure to check out Jason's The Ecommerce Edge podcast for consistent insights throughout the year.

In this episode:

• Jason Greenwood's expertise in B2B e-commerce evolution
• Insights from U.S. business trips and retail trends
• Digital transformation in sales processes
• Adapting legacy sales to modern online buying
• Integrating e-commerce solutions with existing business systems
• Critical B2B e-commerce platform tools and functionalities
• Content and commerce integration
• Expanding e-commerce consulting to non-merchant sectors
• Engaging with the B2B commerce community and podcast
• Reflecting on digital advancements and future B2B strategies

The Commerce Minded podcast is powered by Foster Commerce. Hosted by Foster’s Owner and CEO Stephen Callender and Director of Marketing & Business Development Elle McSharry, the show features interviews with leaders in the trenches of digital commerce who are figuring things out, experiencing triumphs, overcoming challenges, and experiencing success.
Resources:

Jason's website: https://www.greenwoodconsulting.net/

Jason's LinkedIn: https://www.linkedin.com/in/jason-greenwood-digital-expert/

Jason's podcast The Ecommerce Edge on Spotify: https://open.spotify.com/show/5HbftDWo3TpYjjNYzX5imh

Speaker at the B2B Online conference in May of this year: https://b2bmarketing.wbresearch.com/speakers/jason-greenwood

Honored as an influential voice in ecommerce by Dark Matter Commerce in their Top 24 Ecommerce Voices 2024: https://www.darkmattercommerce.com/news-post/dark-matter-commerce-presents-the-top-24-ecommerce-voices-2024/

Stephen Callender on LinkedIn

Elle McSharry LinkedIn

Foster Commerce