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A Tool Manufacturer's Journey to MACH: How Tekton's CEO & CMO Built a Direct to Consumer Channel
Manage episode 341275949 series 2183154
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Manage episode 341275949 series 2183154
Content provided by CommerceTomorrow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CommerceTomorrow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Tekton is a family-owned hand tool company that questioned conventional assumptions in its industry by building a direct-to-consumer channel. It sees benefits in running a vertically integrated model that goes from making wrenches all the way to fulfilling orders. In this episode, Dirk and Kelly speak with brothers John (CEO) and Jeff (CMO) on why and how they built out a new channel, without hiring outside help. They went full MACH using an in-house tech team out of Grand Rapids Michigan.
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Similar to CommerceTomorrow
Show notes are at https://stevelitchfield.com/sshow/chat.html
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