32. How to Use Podcast Interviews to Build Your Brand and Grow Your Business with Michelle Glogovac

Communicate to Lead

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Content marketing is crucial in driving business success in today's digital landscape. And what better way to supercharge your content marketing efforts than by unlocking the power of podcast interviews?

By harnessing the potential of podcast interviews, you can tap into a goldmine of valuable insights, captivating storytelling, and influential connections that can elevate your content marketing strategy to new heights.

Join me as we unlock the power of podcast interviews and discover the secret to generating remarkable results. In today's episode, I have the pleasure of diving deep into this topic with the incredible Michelle Glogovac, founder of The MLG Collective.

Get ready to gain valuable insights, expert strategies, and practical tips to maximize the impact of podcast interviews on your content marketing efforts.

Here’s what you can expect from the episode:

• Learn what makes podcast interviews such an effective form of content marketing.
• Learn the importance of knowing your audience and the best practices for securing high-quality podcast guests.
• Discover effective strategies for asking thought-provoking interview questions.
• Learn valuable tips for creating an environment that encourages guests to open up and share their stories.
• Discover effective strategies for finding and expressing your authentic voice.

Michelle Glogovac, the founder of The MLG Collective, offers a range of services on her website, including personalized one-on-one coaching and consulting for podcast pitching, book launches, and podcast tours. Michelle also hosts the podcast "My Simplified Life" and has a forthcoming book titled "How to Get on Podcast," set to be released in February 2024.

If you found this episode insightful and inspiring, please share it with fellow leaders and aspiring leaders who will benefit from tapping into the power of podcast interviews in their content marketing strategies.

Connect with Michelle Glogovac:

Website: https://themlgcollective.com/

Instagram: https://www.instagram.com/michelleglogovac/

Linkedin: https://www.linkedin.com/in/michelleglogovac

Connect with your host, Kele Belton:

LinkedIn: https://www.linkedin.com/in/kele-ruth-belton/

Instagram: https://www.instagram.com/thetailoredapproach/

Website: https://thetailoredapproach.com