Transforming Marketing: Building Meaningful Connections with special guest Guillaume Wiatr

Communication, Connection, Community: The Podcasters' Podcast

What if you could transform your marketing strategy to not only reach your audience but genuinely resonate with them? In this episode of the Communication Connection Community, we chat with Guillaume Wiatr, the visionary behind Strategic Narrative and founder of MetaHelm, who reveals how he spent over two years guesting on 55 podcasts to build visibility and forge meaningful connections. Guillaume shares his insights on the concept of meaningful marketing, emphasizing the importance of creating value for both the audience and the marketer. We discuss how doing your homework and truly understanding your audience can lead to impactful, lasting client relationships.
Guillaume Wiatr is the creator of Strategic Narrative, the business strategy consulting and coaching methodology for entrepreneurial leaders of professional services firms.

Through his company, MetaHelm, he steers experts, CEOs, and leadership teams to build a successful business they also love by growing Narrative Power, the leadership ability to defy the normal when the normal is wrong.

A former big-firm strategist, Guillaume has also founded four B2B ventures. His expertise is sought by clients ranging from solopreneurs to global organizations like Microsoft, Spencer Stuart, AIG, Symrise, and the Gates Foundation.

Guillaume loves teaching and mentoring entrepreneurs at startup incubators and the University of Washington’s Master of Science in Entrepreneurship, ranked #3 in the US.
Guillaume's gift for you:
https://www.metahelm.com/assessment
Take the assessment (mention this podcast, and you'll also receive a 30 minute consultation)
Connect with Guillaume
Website
https://www.metahelm.com/

Social Media
LinkedIn
https://www.linkedin.com/in/guillaumewiatr/
YouTube
https://www.youtube.com/@guillaumewiatr

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Chapters

1. Transforming Marketing: Building Meaningful Connections with special guest Guillaume Wiatr (00:00:00)

2. Meaningful Marketing in Podcasting (00:00:04)

3. Building Meaningful Marketing Connections (00:14:52)

4. The Power of AI in Marketing (00:23:48)