Turning Long-Form Content into Social Media Content

Compassionate Side Hustle Strategy

A step-by-step approach on how to repurpose long-form blog content (or transcripts of audio/video content) into shorter, more engaging pieces for social media while still preserving the original message and mission. You will learn:

1. How to repurpose long-form content into shorter formats for social media.

2. How to stay organized so you can eventually outsource your Instagram content

3. How to use content buckets related to your mission to build authority and build a platform that showcases your expertise

Full transcript and additional resources available at: jo.my/repurposing-long-form-content

"Remember that the idea is whatever repurposed content you come up with, you're always referring back to your long form written content. We're basically trying to relay the same message you had in your long form work, but transform it into different kinds of shorter formats that work well on their own as standalone content, but also refer back to your longer work because that's where the juice of your message will be."

Summaries:

[00:00:00]

Repurposing is taking longform blogs or even really long captions and making more content out of them. I like to recommend that your contentbuckets be related to the things you feel are most important to your mission. Make sure that you have a virtual place where you can save all your repurposed work. I share the apps I'm using.

[00:05:50]

First step is going through your writing and highlighting the biggest points and major takeaways. Take a look at your content buckets or themes to see if you can pull specific examples of each theme. Buckets of content are helpful for when you're doing marketing too.

[00:08:25]

The next category is promoting. Go through and highlight the biggest moments in your blog post. Next up is memes and Gifs. Think of these as the thought leadership writing.

[00:11:25]

The next category for repurposing is explaining. You'd probably take your educating snippet, but you'd add on to it. You might even stick a paragraph directly into an AI tool. You can give yourself permission to go on a spicy rant.

[00:12:50]

The final category for repurposing that I'd like to leave you with is cross pollinating. Let your content pieces complement to each other. You can start keeping running lists of content that you've created for each of your content buckets. Make polls and surveys that tie your different content buckets together.

[00:15:40]

This episode focuses on long form content repurposing. I will most likely be making this episode into a cheat sheet of some kind. If you want to DM me on Instagram @rochellesanch and let me know you listen to this episode, I'll send it to you!