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#70 - Alexa Grabell (Co-Founder & CEO @ Pocus) on branding as a product-led growth company, creating early demand for your product, and extracting value from investors after they write checks

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Manage episode 333714333 series 3262833
Content provided by Clay Norris and Tyler Dean, Clay Norris, and Tyler Dean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clay Norris and Tyler Dean, Clay Norris, and Tyler Dean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we had on Alexa Grabell (@alexa_grabell) from Pocus.

Pocus is a product-led sales platform that helps GTM teams use data to improve customer acquisition, conversion, and expansion. Alexa is the co-founder & CEO, and she just raised $23mm to fuel their next phase of growth.

In this talk, we cover:

  • Branding as a product-led growth company
  • Creating early demand for your product
  • Extracting value from investors after they write checks
  continue reading

82 episodes

Artwork
iconShare
 
Manage episode 333714333 series 3262833
Content provided by Clay Norris and Tyler Dean, Clay Norris, and Tyler Dean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Clay Norris and Tyler Dean, Clay Norris, and Tyler Dean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

This week we had on Alexa Grabell (@alexa_grabell) from Pocus.

Pocus is a product-led sales platform that helps GTM teams use data to improve customer acquisition, conversion, and expansion. Alexa is the co-founder & CEO, and she just raised $23mm to fuel their next phase of growth.

In this talk, we cover:

  • Branding as a product-led growth company
  • Creating early demand for your product
  • Extracting value from investors after they write checks
  continue reading

82 episodes

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