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Before the Sale: Guest Craig Arthur on Profitable Relationships - Part 2
Manage episode 404173868 series 3474709
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This podcast episode delves into the transformative power of relational marketing, emphasizing the crucial role of staff training in fostering profitable customer relationships. Through a compelling conversation with Craig Arthur, listeners gain insights into creating a customer-centric business culture that aligns advertising messages with actual customer experiences, thereby enhancing loyalty and sales.
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