))
How to Make Sales Training Stick
Manage episode 366238947 series 3474709
Content provided by Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Sales RX and Wizard of Ads Employee Optimization, Sales RX, and Wizard of Ads Employee Optimization or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Connect and Convert, Dave Salter and Dennis Collins tackle the common issue of sales training going in one ear and out the other. They share that most training material is forgotten within a week, wasting time and money. To help explain why this happens, they reference the Ebbinghaus Forgetting Curve. But don't worry - they have a solution! Invest in sales training that is customized and relevant to your business and focused on spaced repetition. Dennis Collins emphasizes the importance of installation or follow-up to ensure the training sticks. He suggests setting up a team with a dedicated manager who can provide sales personnel with consistent feedback, practice, and correction. After all, owners can't always be sales managers too.
52 episodes
Share
