Be a No-Plastic Fanatic with Ryan Lupberger of Cleancult
Manage episode 380300432 series 2940236
Welcome to another episode of the Conscious Design Podcast and today Ian welcomes Ryan. Ryan starts off with a brief intro on what he does and what is the goal of his company. Ryan and Ian then discuss the need for sustainable products to remain simple enough for the common man, so they can sell. Ryan then talks more about the aspect of taking your product to an international level and what struggles and opportunities that bring to the table. Ian and Ryan then discuss the material aspect of his product and what exactly does the company need to use to manufacture it. Ryan then discusses how to get people motivated to invest their time and money into your brand. In the end Ryan shares some final thoughts and shares where people can contact him and find him.
Parts
0:00 – Guest Intro
4:02 – Make It Simple
11:06 – Going International
14:33 – Subscribe!
14:59 – Materials
19:09 – Calls To Action
24:20 – Guest Outro
About Cleancult:
One day, during a particularly powerful spin cycle, their co-founder Ryan, noticed there were no recognizable ingredients listed on his bottle of detergent. Intrigued, he did some digging and was shocked to learn of all the artificial chemicals in conventional cleaners, natural alternatives weren’t much better either, with their toxic plastic packaging, indecipherable ingredients and weak results.
It was time for an intervention – an effective cleaning system without dirty secrets. And so, Cleancult was born.
Know more about Cleancult here:
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Hosted by: Ian Peterman
Creative Director: Sara Clark
Social Media: Jacqueline Sagun
👉Our website: https://www.petermanfirm.com/
We created this content so creative entrepreneurs like you can code social and environmental responsibility right into your brands’ DNA through Conscious Design. Ian Peterman is the leading expert in Conscious Design, hosting the Conscious Design podcast and co-author of the book Conscious Design.
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211 episodes