26) Inside the Indigenous-Owned Circular Fashion Brand Anne Mulaire

Conscious Style Podcast

With so much talk about circularity in the fashion industry today from big fast fashion brands, circularity has been co-opted and greenwashed.

These brands are using mass produced recycled polyester clothes to advertise their sustainability credentials with no mention of fair wages or safety for workers. They're using take-back programs as a way to continue to overproduce and encourage overconsumption. They are advertising textile recycling technology as a silver bullet solution that will solve all of the industry's problems.

Does this mean that circular fashion is a lost cause? That circularity is meaningless?

Well, I still have hope for the concept, especially when I look at small, conscious brands that think about every single stage of their process. Brands like Anne Mulaire.

In this episode, I'm chatting with Andréanne Mulaire, the founder of Anne Mulaire, about how this label is building a truly circular fashion business model that is also ethical and local.

Andréanne will be telling us about her brand's intentional production practices to minimize leftover inventory, as well as their innovative zero waste design processes, tailoring and mending services, and the upcoming launch of their resale program.

Andréanne is of Ojibwa / French Métis ancestry so she's also going to talk about how she continues to explore her Métis heritage through her brand and about the designs in Anne Mulaire's Heritage Collection.

FULL SHOW NOTES & TRANSCRIPT

https://www.consciouslifeandstyle.com/indigenous-circular-fashion-brand-anne-mulaire/

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