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Blogging is not content marketing
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Lauren and Julia discuss one of the most commonly held misconceptions about content marketing for expert firms: that "blogging" is synonymous with "content marketing." You'll learn the two essential roles that must be fulfilled by your content in order for content marketing to reliably generate opportunity through the website, and how blog posts only fulfill 50% of those necessary responsibilities. Lauren and Julia will explain how to build a more comprehensive content strategy that's better suited to lead development through the website by diversifying your media portfolio.
16 episodes
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