It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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20 - Whatever Happened to Truth in Advertising?
Manage episode 334362133 series 3000580
Content provided by Consumers' Checkbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumers' Checkbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
False or deceptive advertising costs American consumer billions of dollars a year. Companies big and small now use blatant lies, clever wording, and fine print to confuse or mislead us.
Truth in Advertising (TINA.org), a consumer advocacy group based in Connecticut, points the finger at bad actors and calls them out for their deception. It also works to empower people to protect themselves against false advertising and deceptive marketing.
In this episode, we’ll explore some of the tricks advertisers use to fool us, explain why some big-name celebrities are on the group’s Wall of Shame, and provide tips on how to spot misleading ads.
Special Guest: Bonnie Patten, Executive Director, Truth in Advertising (TINA.org)
Additional Resource:
Think You’re Getting a Deal? 30 Tricks Sellers Use to Make You Pay Up and Pay Too Much
--- Support this podcast: https://podcasters.spotify.com/pod/show/consumerpedia/support67 episodes
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Manage episode 334362133 series 3000580
Content provided by Consumers' Checkbook. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Consumers' Checkbook or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
False or deceptive advertising costs American consumer billions of dollars a year. Companies big and small now use blatant lies, clever wording, and fine print to confuse or mislead us.
Truth in Advertising (TINA.org), a consumer advocacy group based in Connecticut, points the finger at bad actors and calls them out for their deception. It also works to empower people to protect themselves against false advertising and deceptive marketing.
In this episode, we’ll explore some of the tricks advertisers use to fool us, explain why some big-name celebrities are on the group’s Wall of Shame, and provide tips on how to spot misleading ads.
Special Guest: Bonnie Patten, Executive Director, Truth in Advertising (TINA.org)
Additional Resource:
Think You’re Getting a Deal? 30 Tricks Sellers Use to Make You Pay Up and Pay Too Much
--- Support this podcast: https://podcasters.spotify.com/pod/show/consumerpedia/support67 episodes
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Similar to Consumerpedia
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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…
continue reading
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
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