Lisa Jennings Young: Pioneering AI in Content Design Operations – Episode 8

Content + AI

Lisa Jennings Young Over the past five years, Lisa Jennings Young has pioneered the adoption of AI tools in content-design practices at Twitter and Microsoft. Lisa has watched in real time the realization of the benefits of natural-language AI tools to help govern and create content, as well as to assist with content-design research and operations. We talked about: her pioneering work with AI when she as at Twitter her thoughts on the important role that natural language processing (NLP) plays in content-design governance now natural language generation (NLG) can help content designers how she sees NLP and NLG helping her scale content-designer operations the principles that guide the implementation of AI at Microsoft: is it good for Microsoft? is it good for individual teams? is it good for our customers? how her work aligns with Microsoft's strategic objectives some of the work that content designers do that she doesn't see AI replacing anytime soon: stakeholder alignment, customer research, journey mapping, content ecosystem analysis, etc. how implementing AI tools has resulted in new communications opportunities with cross-functional partners the importance of prompt engineering skills her hot take on AI and content design: "It's not about replacing writers, it's about affecting them. So AI won't replace writers, but writers working with AI will replace writers working without AI." Lisa's bio Lisa Jennings Young is the Head of Content Design for Microsoft Teams. She has over 20 years of experience creating content strategies that scale, with a passion for bringing life and voice to digital products. With extensive experience in process design, tooling, writing AI, and content moderation, she helps teams do more than write digital interfaces. She helps them create human experiences. Before heading up Content Design for Microsoft Teams, Lisa was Head of Content Design at Twitter. While there, she built a team that set a global example for how social media can be more inclusive, accountable, and equitable for everyone. When not spending time with her husband and four kids, Lisa loves to read nonfiction, tend her Oakland garden, and cook for crowds. Oaktown Spice is her home away from home. Her spice game is on point. Connect with Lisa online LinkedIn Video Here’s the video version of our conversation: https://youtu.be/gVFsTiSuxWs Podcast intro transcript This is the Content and AI podcast, episode number 8. Few people have had as good a front-row seat as Lisa Jennings Young to see the emergence of AI tools for content-design practice. First at Twitter, where she pioneered some of the earliest use of natural language processing tools in a content-design operation, and now at Microsoft, where she leads a team of content designers and technical writers, Lisa has led the way in showing how AI technology can both help content professionals and democratize writing skills for non-experts. Interview transcript Larry: Hey everyone, welcome to episode number eight of the Content and AI podcast. I'm really happy today to welcome to the show, Lisa Jennings Young. Lisa is a principal content design director at Microsoft Teams, and welcome to the show, Lisa. Tell the folks a little bit more about what you're doing these days. Lisa: Thank you so much, Larry. It's great to be here. So yeah, so I am at Microsoft Teams right now, leading content design for that product. I've been there six months. I resigned from Twitter last November, so almost a year now. And yeah, I've been settling into Microsoft. It's a huge company, getting to know the lay of the land, really connecting with my amazing team there. So yeah, so it's been a good six months. Larry: Yeah, that's interesting. I think when we talk historically, I think of you and I were just chatting a year and a half ago at Confab, and it was just a normal conversation about work stuff and things.