Rebecca Nguyen: Collaborative Content Design Leadership at Indeed.com – Episode 15

Content + AI

Rebecca Nguyen In her work as a content designer at Indeed.com, Rebecca Nguyen is finding new opportunities to assume a leadership role on teams working with generative AI. Rebecca feels fortunate to work with teams that recognize the value of writing and design skills. She's also finding that generative AI is the perfect place for content design to take the lead. We talked about: her work as a senior UX content designer at Indeed and her recent shift to focus on product teams using generative AI how well-suited content designers are to AI products the unique challenges of working with non-deterministic large language models their process for designing prompts and how they evaluate them her learning curve around the loss of some language control that you get in conventional content design the main differences between prompt engineering (the how) and content design (the what) her ability as a content designer to lead more in the AI space than in prior design roles how they balance the use of outsourced LLM solutions like OpenAI versus developing their own models the lack of genuine intelligence in LLMs how her fear and concern about AI is eased the more she works in the LLM world how the evaluation component of designing content for AI creates more work for content folks one of the main benefits of LLMs - their ability to take on tedious rote content work the child-like nature of LLMs the surprising liberating effects of simply not worrying about whether or not you have a seat at the proverbial table Rebecca's bio Rebecca Nguyen (she/her/hers) is a Senior UX Content Designer at Indeed. She’s been part of marketing, UX, and product design teams at Bankrate, Northwestern Mutual, and LPL Financial, where she established the content strategy practice. A Confab speaker and workshop instructor, Rebecca is also an award-winning memoirist. Connect with Rebecca online LinkedIn RebeccaAnneNguyen.com Video Here’s the video version of our conversation: https://youtu.be/8WnxlXXKxeY Podcast intro transcript This is the Content and AI podcast, episode number 15. Just as content design was emerging as its own craft and profession, along came generative AI. At first it looked like ChatGPT and large language models might displace content designers (unfortunately, it appears from recent layoffs that some executives may still think this is the case), but at Indeed.com, Rebecca Nguyen has found that working with LLMs has given her more work, not less, and that her content design efforts are now more interesting, rewarding, and impactful. Interview transcript Larry: Hi everyone. Welcome to episode number 15 of the Content + AI podcast. I'm really happy today to welcome to the show Rebecca Nguygen. Rebecca is a senior UX content designer at Indeed. Welcome, Rebecca. Tell the folks a little bit more about what you do at Indeed. Rebecca: Hey, thank you so much, Larry. Great to be here. Yeah, I'm a senior UX content designer at Indeed. I've been there for a couple of years now, going on two years, and I work on product teams to make sure their content is useful and useful and accessible and inclusive and all those goodies that we're used to. And in the past six months or so, my role has really shifted and I've been almost exclusively focused on working with product teams who are using generative AI in their products. Larry: And that's why I wanted to have you on the show is we talked about this a while back. And that's one way to think... One way I think about that is all of a sudden we have new collaborators in two senses. One, we have these new, we're talking to machines in our work because they're generating some of the language we work with, but there's also a lot of other new collaborators. Tell me a little bit about how the people around you have changed over the last six months. Rebecca: Yeah, that's such a great point. So we're probably,