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S1 Episode 2 – Designing to meet user needs with Emily Brunwin, Content Lead at Citizens Advice
Manage episode 204669692 series 2290739
Content provided by Vanessa Barlow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vanessa Barlow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I talk to Emily Brunwin, Content Lead at Citizens Advice about how to design content that meets a wide range of user needs. We chat about how to turn complex processes into easy to understand, actionable content and how to test that it's working. Plus, how to use onsite-behaviour data and Google Trends to prioritise content and identify words your target audience actually use.
Follow us on Twitter @DigiContentPod and tell us about how you write to meet user needs or other content design topics you’re interested in.
17 episodes
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Manage episode 204669692 series 2290739
Content provided by Vanessa Barlow. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Vanessa Barlow or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
I talk to Emily Brunwin, Content Lead at Citizens Advice about how to design content that meets a wide range of user needs. We chat about how to turn complex processes into easy to understand, actionable content and how to test that it's working. Plus, how to use onsite-behaviour data and Google Trends to prioritise content and identify words your target audience actually use.
Follow us on Twitter @DigiContentPod and tell us about how you write to meet user needs or other content design topics you’re interested in.
17 episodes
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Similar to Content Design Podcast
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