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How to Craft Brand Stories that Sell with Find the Red Thread’s Tamsen Webster

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Manage episode 413190380 series 3513482
Content provided by Casey Nobile. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Casey Nobile or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.

Episode Highlights:
  • [01:33] Unpacking the Red Thread Method
  • [05:27] How to Find Your Brand’s Red Thread
  • [17:12] How to Tackle Differentiation
  • [20:03] Reinforcing Your Core Story
  • [21:20] How to Build Buy-In
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts: https://apple.co/3vWsN1s
Google Podcasts: https://bit.ly/3UlDlR0

Instructions on how to do this are here.

Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com

Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
  continue reading

26 episodes

Artwork
iconShare
 
Manage episode 413190380 series 3513482
Content provided by Casey Nobile. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Casey Nobile or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Struggling to cut through the noise and reach your ideal audience? Your brand message might be the culprit. In this episode of Content Disrupted, Tamsen Webster, Founder, and Chief Message Strategist of Find the Red Thread, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.

Episode Highlights:
  • [01:33] Unpacking the Red Thread Method
  • [05:27] How to Find Your Brand’s Red Thread
  • [17:12] How to Tackle Differentiation
  • [20:03] Reinforcing Your Core Story
  • [21:20] How to Build Buy-In
If you enjoyed this episode, make sure to subscribe, rate, and review on:
Apple Podcasts: https://apple.co/3vWsN1s
Google Podcasts: https://bit.ly/3UlDlR0

Instructions on how to do this are here.

Learn more about Skyword and what's most relevant in enterprise content marketing at https://www.skyword.com

Content Disrupted: Bold Takes on Brand Marketing is handcrafted by our friends over at: fame.so
  continue reading

26 episodes

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