How to create product-led content that converts with Fio Dossetto

Content Logistics

Product-led content can be an essential part of your marketing strategy if you’re looking to build trustworthy and long-term relationships with your clients. And it’s the best way to present your product without coming off like a sales pitch. However, if you want to create high-quality product-led content, you'll not only need a top-notch writer, you'll also need someone who knows your product.

In this episode of Content Logistics, Fio Dossetto, the Editorial Lead at Wildbit, joins our host, Camille Trent, to discuss the secrets behind crafting product-led content. Fio starts by giving a pretty interesting explanation about what product-led content is and how it can benefit businesses.

She also talks about SEO as part of content marketing and explains why companies should optimize their content. As she says, it is not necessary to create a lot of new content; you can use articles you already have and optimize them.

You create product-led content to help customers solve a particular problem. So, this type of content is not just about optimization and keywords. Remember, behind every piece of content is a human being, so let your customers feel that.