The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Ep 60 - A Content Strategy For Local Small Businesses
Manage episode 423609586 series 3408438
Content provided by Aaron Witnish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Witnish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The content strategy for local small businesses with fixed service areas differs from other businesses. To reach target customers in the community use the 4 steps outlined in today's content strategy.
In this episode of the Content Marketing Podcast:
- The "callout" strategy to appeal to customers in your small businesses' local service area.
- Using local hashtags instead of global hashtags to infiltrate the community newsfeed.
- The power of putting the local business owner and employees in the content to build human connection and stand out quickly in the community.
- How boosting content to the suburb(s)/postcode(s) you service can create a local celebrity impact and generate referrals.
- The one reason local small businesses have a content strategy advantage over broader service providers.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/
62 episodes
Share
Manage episode 423609586 series 3408438
Content provided by Aaron Witnish. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aaron Witnish or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The content strategy for local small businesses with fixed service areas differs from other businesses. To reach target customers in the community use the 4 steps outlined in today's content strategy.
In this episode of the Content Marketing Podcast:
- The "callout" strategy to appeal to customers in your small businesses' local service area.
- Using local hashtags instead of global hashtags to infiltrate the community newsfeed.
- The power of putting the local business owner and employees in the content to build human connection and stand out quickly in the community.
- How boosting content to the suburb(s)/postcode(s) you service can create a local celebrity impact and generate referrals.
- The one reason local small businesses have a content strategy advantage over broader service providers.
AND much more.
Make sure you follow or subscribe to catch each new episode on demand and leave a 5-star review if this is helpful so more people can discover the show.
Download the 30 days in 90 minutes content creation system and put your local small business content strategy on steroids: https://contentonly.au/
62 episodes
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Similar to Content Marketing Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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continue reading
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…
continue reading
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