))
Content Systems for Growth - Project Management Software, Efficient, Consistency, Content Calendar, Blog Workflow, Planning, Systems
«
»
064 | Old Opt-In Not Converting Anymore: 7 Steps To Create A New Freebie For Your List Building Efforts
Manage episode 410429873 series 3464165
Content provided by Michele Duwe | Content Marketing Coach, Content Management & Organization, Michele Duwe | Content Marketing Coach, and Content Management. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Michele Duwe | Content Marketing Coach, Content Management & Organization, Michele Duwe | Content Marketing Coach, and Content Management or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Revitalizing Your Opt-In for Increased Conversions
Michele, in her podcast 'Content Systems for Growth', discusses the importance of updating an opt-in to keep it aligned with your current business offerings and target audience. She outlines a seven-step process for creating a new opt-in that engages and converts. These steps include:
- planning your opt-in with the end goal in mind
- focusing on lead generation
- deciding on your email campaign
- creating content
- setting up automations
- launching and promoting your freebie
- tracking and analyzing performance.
Michele emphasizes the need for the opt-in to solve a specific problem that leads to the desired paid offer, leveraging existing content where possible, and the importance of an email series in building a connection with potential clients. The aim is for the listener to understand how to refresh their opt-in to better serve their business and audience.
00:00 Introduction: The Struggle with Outdated Opt-ins 00:18 Welcome to the Content Systems for Growth Podcast 00:25 Identifying the Problem with Your Current Opt-in 01:28 The Journey to Revamping Your Opt-in 04:02 Step 1: Planning Your Opt-in with the End in Mind 05:17 Step 2: Lead Generation and Niche Focus 07:30 Step 3: Deciding on Your Email Opt-in and Creating an Outline 11:07 Step 4: Creating the Content for Your New Opt-in 12:37 Step 5: Setting Up the Automations 13:54 Step 6: Launching and Promoting Your Freebie 14:20 Step 7: Tracking and Analyzing Your Metrics 15:57 Conclusion: Wrapping Up and Next Steps
LINKS:
Link to the blog post: https://misstask.com/planning-and-brainstorming-your-opt-in/
Unlock the full potential of your content strategy in just one hour with Content Creation Simplified Mini-Session, a clarity session designed to streamline your process and supercharge your consistency. Book A Mini Session: https://misstask.com/mini-session
Transform How You Create Content: Streamline Your Entire Content Creation Process! Sign up for this email series and free workbook: Organic Content Creation Workflow and Content Organization https://misstask.com/content-creation-workflow
Visit the website: https://misstask.com
Learn how to work with the Miss Task Team: https://misstask.com/work-with-us
Contact us with any questions: info@misstask.com
82 episodes
Share
