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Trademark Licensing Agreement Basics with Steve Sedberry

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Manage episode 413039162 series 2875613
Content provided by Justin Bullard and Mike Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Bullard and Mike Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, attorney Steve Sedberry shares his views on trademark licensing best practices using a deceptively short agreement.

Sedberry explains:

  • A company’s obligation to preserve and capitalize on a mark’s value;

  • The law’s focus on consumer protection rather than commercial benefit; and

  • Why negotiations are the time to be thorough when it comes to leveraging a trademark.

Find the original contract here: https://www.lawinsider.com/contracts/lQok8kw3gbB

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 413039162 series 2875613
Content provided by Justin Bullard and Mike Whelan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Bullard and Mike Whelan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, attorney Steve Sedberry shares his views on trademark licensing best practices using a deceptively short agreement.

Sedberry explains:

  • A company’s obligation to preserve and capitalize on a mark’s value;

  • The law’s focus on consumer protection rather than commercial benefit; and

  • Why negotiations are the time to be thorough when it comes to leveraging a trademark.

Find the original contract here: https://www.lawinsider.com/contracts/lQok8kw3gbB

  continue reading

100 episodes

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