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Lift-Off 2024: Lucas Jensen - Facebook Marketing to Scale in 2024!
Manage episode 407011351 series 3227783
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Summary
Lucas Jensen shares his expertise on how to dominate the local market in 2024 using Facebook ads. He emphasizes the importance of targeting, captivating creatives, lead destination, tracking numbers, and speed to lead. Lucas provides insights and strategies for each of these factors, highlighting the need for high-quality ads and effective follow-up. He offers a free content toolkit and the opportunity to work with his agency, Ford Media Marketing, to implement these strategies and scale painting businesses. Lucas's presentation provides valuable information and actionable steps for success in Facebook advertising.
Takeaways
- Targeting is crucial in Facebook ads, and narrowing down the audience based on location, age, gender, lookalike audiences, and retargeting can lead to better results.
- Captivating creatives are essential for successful Facebook ads, as they grab the attention of the audience and encourage engagement.
- Lead destination and tracking numbers are important considerations, and options like lead forms and messenger can be effective in generating leads.
- Tracking numbers and analyzing key performance indicators (KPIs) such as budget, cost per lead, conversion rates, and duration can help evaluate the success of Facebook ads.
- Speed to lead is crucial, as quick follow-ups can significantly increase conversion rates and sales.
- Lucas Jensen offers a free content toolkit and the opportunity to work with Ford Media Marketing to implement successful Facebook ad strategies and scale painting businesses.
This is my Ultimate Resource - it has everything you need to grow and scale your business. There’s referrals for marketing agencies, insurance, accounting, apps and tools, and even free courses. Check it out:
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