How to build a powerful brand for your construction company

Contractor Success Forum

This week, we talk about the importance of branding your construction company, and where to get started with building a powerful and authentic brand that willl attract the right clients, subcontractors, and employees.
Topics we cover in this episode include:

• The benefits of targeting a niche market
• How to find and target potential clients in your niche
• Developing your company's branding
• Using your branding to attract quality employees and subcontractors
• Using testimonials to bolster your brand

LINKS
Visit the episode page at https://CarpenterCPAs.com/brand for more details and a transcript of the show.
Find all episodes and related links at ContractorSuccessForum.com.
Join the conversation on our LinkedIn page: https://www.linkedin.com/company/contractor-success-forum

FIND US ONLINE
Wade Carpenter, CPA, CGMA | CarpenterCPAs.com
Stephen Brown, Bonding Expert | McWins.com

Find all episodes and related links at ContractorSuccessForum.com.
Join the conversation on our LinkedIn page: https://www.linkedin.com/company/CarpenterCPAs
FIND US ONLINE
Wade Carpenter, CPA, CGMA | CarpenterCPAs.com
Stephen Brown, Bonding Expert | SuretyAnswers.com

Chapters

1. How to build a powerful brand for your construction company (00:00:00)

2. The benefits of targeting a niche market (00:03:31)

3. How to find and target potential clients in your niche (00:04:57)

4. Developing your company's branding (00:07:15)

5. Using branding to attract good employees (00:15:01)

6. Using branding to attract quality subcontractors (00:19:28)

7. Using testimonials to bolster your brand (00:22:07)