1.7: Ryane Bohm: How Gong Uses Revenue Intelligence to Improve Its Conversations

Conversation Starters with Sammi Reinstein

Ever listen to a recording of your own voice and think, do I really sound like that? Us too.

As hard as it can be to analyze our own conversations, it's so important to! By analyzing data points like talk ratios, word choice, and monologue length, we realize what kind of story we're telling, and if it matches up with the brand message.

Understanding what conversation style sells is something Ryane Bohm - product marketing director at Gong - is very passionate about. On this episode of Conversation Starters, Ryane explains how Gong's Revenue Intelligence Platform helps customers build trust with their buyers by providing sales reps, marketers, and customer success managers with the data points they need to understand which conversations work, and which simply don't.

She and Sammi get into what it means to be a Revenue Intelligence Platform, how to balance "Revenue Intelligence" with the natural art flow of a conversation, and how Gong got all its employees speaking the same language after a major rebrand.

Like this episode? We'd love it if you could leave us a ⭐️⭐️⭐️⭐️⭐️⭐️ review! And make sure to subscribe, so you never miss an opportunity to learn more about starting conversations in the Revenue Era.

You can connect with Sammi, Ryane and the entire Drift Podcast Network on Twitter @sammireinstein,@RyaneBohm, and @DriftPodcasts.