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Making Marketing Metrics More Human
Manage episode 248318185 series 2513522
Content provided by Elizabeth Hilfrank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elizabeth Hilfrank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Brianna on Twitter @sammireinstein @sara_pion @briannagammons @HYPERGROWTH_Pod
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Manage episode 248318185 series 2513522
Content provided by Elizabeth Hilfrank. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Elizabeth Hilfrank or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Measuring results. It's something all marketers do. Metrics like CTR, ROI, CPC, and so many more are great indicators for success. But at a certain point, it seems like marketers started putting metrics ahead of the customer and what matters to them. So, we sat down with Brianna Gammons from Motus to talk about making metrics more human, connecting with audiences on LinkedIn, and building communities of learning. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sammi, Sara, and Brianna on Twitter @sammireinstein @sara_pion @briannagammons @HYPERGROWTH_Pod
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