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It's Never Too Late To Start Anew
Manage episode 418396712 series 3480522
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Robin talks product strategy as well as looking for the right time to pivot a product into a new look. He lets us into his thought process as he guides Nicki Clarke into a day and age with modern products and modern solutions for salon artists everywhere.
The path of taking a classic brand and bringing it into the new age where it not only looks beautiful but it WORKS. Using a strategy where it is about the product being a quality that salon artists want to sell to their clients the product sells itself rather than pouring money into a marketing budget for a sub par product.
The Robin Young strategy; create the best product on the market, get it into the hands of the best professionals and the product takes care of itself. Take the organic approach. This has given a reaction from the U.S. market that has EXCEEDED all expectations! We had a fantastic time at the American Beauty Show and he was well received!
Instagram: https://www.instagram.com/youngage1981/
Nicky Clarke US Instagram: https://www.instagram.com/nickyclarkeus/
PR Company: http://www.globalmediapr.com/
American Beauty Show: https://www.americasbeautyshow.com
Airstyle Pro: https://www.amazon.com/gp/product/B0CQKJRGYY/
If you want to watch it for yourself, check it out on our YouTube!
YouTube Link: https://www.youtube.com/channel/UCpFyIA757M_vORVHeM1276g
Robin Young is the Managing Director at Nicky Clarke, the renowned hair care brand with a rich legacy in the UK. With a strategic vision and unwavering determination, Robin plays a key role in driving the brand's product development within the UK and exploring new avenues for expansion beyond its borders. Since joining Nicky Clarke in 2018, Robin's approach has been instrumental in propelling the brand's global expansion. Under his leadership, Nicky Clarke has successfully entered untapped markets in South Africa and the United States. This international journey began with the strategic decision to bring the tools segment in-house by terminating a license agreement. It was accompanied by a comprehensive brand update and product range refresh, complemented by strategic investments in social media and PR efforts, leading to Nicky Clarke's successful relaunch in the UK market.
As Managing Director, Robin supervises sales channels in both the UK and the US. In the UK, the brand caters to end-consumers and salon professionals through traditional stores, e-commerce platforms such as Amazon and eBay, as well as their own website. In the United States, the focus is on the professional market, and Robin is responsible for overseeing the strategic launch of the brand online via SalonCentric.com and Amazon.com, with plans to secure distribution in salon professional focused outlets. Before joining Nicky Clarke, Robin Young gained extensive experience in the retail buying sector with two major UK retailers. As a senior buying manager for personal care products at Tesco, he managed a diverse range of products across the UK and central Europe handling supplier funding, cost price negotiations, promotional strategies, range selections, and market growth initiatives. Nicky Clarke is expanding faster than ever due to his efforts.
To learn more, visit:
https://www.linkedin.com/in/david-shaft/
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