The Touchpoint Myth: Redefining Customer Engagement in the Digital Age
Manage episode 416791201 series 3550966
Today, we're challenging a piece of marketing wisdom that's been taken as gospel for years—the idea that it takes at least seven touchpoints before a customer decides to make a purchase. We're calling it out for what it is: an outdated concept in the era of digital marketing and social media.
6 episodes