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26: How to Attract Four Different Buyer Types with Your Photography Website
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There are four different types of buyers, and they all need something different.
So it's important that your photography website appeals to all four of these types of buyers, otherwise you’re missing out on booking a client.
As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your website just aren't enough.
You need the right copy that speaks specifically to their buying needs, too.
01:11 — Understand what analytical buyers need to feel confident in hiring you
03:13 — How to speak to amiable buyers, who are relationship oriented
05:44 — Speak to results and goals to appeal to a drive buyer
08:43 — Why storytelling converts expressive buyers
📚MENTIONED IN THIS EPISODE
• Buyer Types (my blog post): https://whatsarasaid.com/2023/05/18/why-your-portfolio-on-your-website-isnt-enough/
• Buyer Types (from Salesforce): https://www.salesforcesearch.com/blog/how-sell-different-personality-types/
• Analytical Buyers - Client Example: https://sabrinagebhardt.com/dallas-fort-worth-family-photography/
• Amiable Buyers - Client Example: https://npsphotography.com/photography-services/dc-family-lifestyle-sessions/
• Driver Buyers - Client Example: https://sabrinagebhardt.com/mastermind/
• Expressive Buyers - Client Example: https://arccreativecompany.com/services
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JOIN US INSIDE WORDS THAT CLICK
If "update my website copy" is sitting unchecked on your to do list, but you aren't quite ready to swing copywriting at a done-for-you price, Word That Click, a website copy course for photographers, is for you. In this self-study course, from What Sara Said, you will learn how to craft website pages that showcase who you are, your heart for what you do, and the value of your work.
As a special bonus, just for my podcast listeners use code oncall for $50 off the course at whatsarasaid.com/course
Join us inside Words that Click!
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From a website copy polish or a custom long-form sales page to an email welcome or launch sequence, I’ll flex my done-for-you muscles and take on your top-priority to-dos in a half-day or full-day VIP experience.
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🌐 Website
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