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Would you drink whiskey made by Pabst?

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Manage episode 239900491 series 1318971
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Pabst Brewing company is perhaps best known for Pabst Blue Ribbon or PBR, a beer the 175-year-old company has sold for over a century. But while the beer name and its signature blue ribbon label may have stayed pretty much the same for decades, the company itself hasn’t. Nearly two decades ago, the company nearly disappeared…then hipsters picked PBR as their signature drink and the company came roaring back. Today, general manager Matt Bruhn has been tasked with transforming Pabst from a beer company to a beverage company. And he’s starting with hard coffee and clear whiskey. Check out the taste test he did with Kai Ryssdal over at Marketplace.org.

  continue reading

132 episodes

Artwork
iconShare
 
Manage episode 239900491 series 1318971
Content provided by Marketplace. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marketplace or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Pabst Brewing company is perhaps best known for Pabst Blue Ribbon or PBR, a beer the 175-year-old company has sold for over a century. But while the beer name and its signature blue ribbon label may have stayed pretty much the same for decades, the company itself hasn’t. Nearly two decades ago, the company nearly disappeared…then hipsters picked PBR as their signature drink and the company came roaring back. Today, general manager Matt Bruhn has been tasked with transforming Pabst from a beer company to a beverage company. And he’s starting with hard coffee and clear whiskey. Check out the taste test he did with Kai Ryssdal over at Marketplace.org.

  continue reading

132 episodes

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