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Under Armour: Business Bros
Manage episode 349963855 series 3407740
Don't forget to rate and review this podcast!!
Under Armour is what happens when a group of perpetually rowdy frat bros is at the helm of a multi-billion dollar company. Starting with a single sewing machine in his grandma's basement, Ken Plank grew the UA brand to market dominance over two decades, and then oversaw its demise over two years. This story has it all: A+ list athletes, strip club scandals, Twitter PR disasters, adulterous adventures on a private jet, and Becca's favorite: light accounting fraud!
We're on Youtube!!
Support the pod by buying us a coffee
Check out our reading list
Tiktok: @corporategossippod
Hosts: Becca Platsky (Becca@nitetoast.com) Adam Platsky (Adam@nitetoast.com)
Produced by: Michael Albanese @bigmanmike
Vignette written by: Becky Nanns Beckysaysitall.com
Timestamps:
06:16 - Kevin Plank creates the first moisture-wicking athletic T-shirt and founds Under Armour from his Grandma's basement. The company, with the help of lucrative movie cameos and athletic partnerships, is valued at $157m by 2005 and grows to $17B 10 years later.
15:34 - Under Armour produces a series of uggo shoes that are blasted on Twitter.
20:02 - As Plank becomes increasingly distracted with his side hustles, UA sales slump. The UA team employ a series of questionable accounting practices to hide the truth, and their actions result in a $9m class-action shareholder lawsuit.
27:00 - HR revokes one of the c-suite's favorite perks: free strip clubs. After that, it's one buzzkill after another for UA executives.
35:00 - Turns out the culture at the top of Under Armour wasn't exactly... conducive to not being a huge dirtbag.
43:15 - Has your boss ever brought his paramour - sorry - "strategic advisor" to a business meeting? If so, you might be working for Ken Plank!!
49:00 - Where does UA stand today?
Links:
Steph Curry's new Under Armour sneakers lit Twitter on fire with Dad jokes, memes
Under Pressure at Under Armour, CEO Says His Eye Is on the Ball
Under Armour’s #MeToo Moment: No More Strip Clubs on Company Dime
38 episodes
Manage episode 349963855 series 3407740
Don't forget to rate and review this podcast!!
Under Armour is what happens when a group of perpetually rowdy frat bros is at the helm of a multi-billion dollar company. Starting with a single sewing machine in his grandma's basement, Ken Plank grew the UA brand to market dominance over two decades, and then oversaw its demise over two years. This story has it all: A+ list athletes, strip club scandals, Twitter PR disasters, adulterous adventures on a private jet, and Becca's favorite: light accounting fraud!
We're on Youtube!!
Support the pod by buying us a coffee
Check out our reading list
Tiktok: @corporategossippod
Hosts: Becca Platsky (Becca@nitetoast.com) Adam Platsky (Adam@nitetoast.com)
Produced by: Michael Albanese @bigmanmike
Vignette written by: Becky Nanns Beckysaysitall.com
Timestamps:
06:16 - Kevin Plank creates the first moisture-wicking athletic T-shirt and founds Under Armour from his Grandma's basement. The company, with the help of lucrative movie cameos and athletic partnerships, is valued at $157m by 2005 and grows to $17B 10 years later.
15:34 - Under Armour produces a series of uggo shoes that are blasted on Twitter.
20:02 - As Plank becomes increasingly distracted with his side hustles, UA sales slump. The UA team employ a series of questionable accounting practices to hide the truth, and their actions result in a $9m class-action shareholder lawsuit.
27:00 - HR revokes one of the c-suite's favorite perks: free strip clubs. After that, it's one buzzkill after another for UA executives.
35:00 - Turns out the culture at the top of Under Armour wasn't exactly... conducive to not being a huge dirtbag.
43:15 - Has your boss ever brought his paramour - sorry - "strategic advisor" to a business meeting? If so, you might be working for Ken Plank!!
49:00 - Where does UA stand today?
Links:
Steph Curry's new Under Armour sneakers lit Twitter on fire with Dad jokes, memes
Under Pressure at Under Armour, CEO Says His Eye Is on the Ball
Under Armour’s #MeToo Moment: No More Strip Clubs on Company Dime
38 episodes
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