The 3 Pillars of Genuine Authority with Dennis Yu - COA 004

Course of Action

Dennis Yu is one most influential people in digital marketing and facebook advertising. He used to run analytics at Yahoo, he’s held leadership positions at American Airlines, and now he runs a digital marketing agency called Blitzmetrics that partners with schools to train young adults marketing. Their clients include everyone from Rosetta Stone, Golden State Warriors to Nike. That aside, he’s one of the most down to earth, smartest guys you’ll ever meet.

Here are a few things you’ll learn in the episode:

1. The 3 Pillars of Authority: content, people and properties and how each works to build real, lasting authority.
2. The difference between emotional and rational thinking when making a purchase decision and how most companies miss the mark by trying to make the potential buyer do both at the same time.
3. How to build a topic wheel with your content to create lasting authority on and off your site.