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The Value of Understanding What Clients Want

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Manage episode 375648803 series 3473429
Content provided by John Randolph. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Randolph or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Host John Randolph continues his thought-provoking conversation with Geraldine Carter about transforming accounting firms on Episode 20 of CPA Life. Geraldine stresses the importance of understanding what clients truly value, explaining that all too often, clients don’t actually understand the product you’re selling them. She also takes issue with the oft-heard refrain that “CPAs are risk-averse,” arguing that in fact, CPAs take calculated risks all the time, and they take unnecessary risks through inaction. Part two of the discussion is full of big ideas to help you build a thriving and fulfilling practice.

Get the full show notes and more resources at CPALifePodcast.com

  continue reading

44 episodes

Artwork
iconShare
 
Manage episode 375648803 series 3473429
Content provided by John Randolph. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Randolph or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Host John Randolph continues his thought-provoking conversation with Geraldine Carter about transforming accounting firms on Episode 20 of CPA Life. Geraldine stresses the importance of understanding what clients truly value, explaining that all too often, clients don’t actually understand the product you’re selling them. She also takes issue with the oft-heard refrain that “CPAs are risk-averse,” arguing that in fact, CPAs take calculated risks all the time, and they take unnecessary risks through inaction. Part two of the discussion is full of big ideas to help you build a thriving and fulfilling practice.

Get the full show notes and more resources at CPALifePodcast.com

  continue reading

44 episodes

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