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"Talk" supersedes podcasting: Spotify's Ben Watts on getting people to listen
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Spotify’s Head of Studios ANZ Ben Watts has always been fixated on audio, whether music or spoken word, and now he’s bringing the two together at the global streaming giant. In this conversation Ben traces his moves through the digital platform and publishing industry and how his thinking has evolved around the use of metrics. Along the way there are a few valuable pointers for successful podcasts and how the world’s dominant podcast platform, Spotify, is thinking about “talk”.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit halcrawford.substack.com
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