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Episode 19: 21 minutes with a personal branding and story-telling coach
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Celebrities, social media influencers and high-profile entrepreneurs might have personal brands, but do CEOs, sustainability officers and sales directors in B2B organizations really need them?
Greg Monaco argues that if they want to create magnetism for themselves and their ideas, then the answer is yes, absolutely. As well as explaining why having a personal brand is so important for c-level executives, he shares his secrets for building a powerful personal brand.
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