How Ahrefs Built A Content Moat On The Back Of SEO, YouTube & Tools

Create Like the Greats

In this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach search.

Meet Dmytro Gerasymenko, the visionary behind Ahrefs, as he unveils the core elements that catapulted Ahrefs into a market leader. From brand essence to infrastructural brilliance, get ready for an exclusive peek behind the curtain.

Tim Soulo, the marketing lead at Ahrefs, joins the conversation, spotlighting the latest innovations Ahrefs has up its sleeve. It's not just about features but their relentless pursuit of consistency mingled with bold experimentation.

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Here's what we've packed into this must-listen episode:

Ahrefs Uncovered: From a powerful suite of SEO tools to generating a staggering $858,000 in monthly organic traffic with their free offerings, discover the strategy that put Ahrefs on the map.

Content & YouTube Mastery: With over 21 million YouTube views and content in multiple languages, Ahrefs sets the bar for content marketing. Unearth the secrets of their content strategy that speaks volumes across the globe.

Culture of Experimentation: Dive into Ahrefs' unique culture, where experimentation and bootstrapping are the norms. Hear straight from Tim Soulo about their innovative spirit that fuels growth and learning.

Strategic Market Moves: Witness how Ahrefs uses its products to tell compelling stories, and how strategic decisions like shutting down their 16,000-member Facebook group align with their scaling ambitions.

Key Insights:

• Ahrefs is not just a tool, it's an empowerment engine for marketers and content creators.
• Their free tools aren't just free; they're traffic magnets and insight goldmines.
• Consistency and high-value assets are the pillars of Ahrefs' content success.
• Embracing experimentation and a product-led mindset isn't a choice; it's a necessity for growth.
• Their commitment to education is not just admirable; it's transformative.

Resources mentioned:

• Ahrefs website
• Ahrefs' YouTube channel
• How Ahrefs Saved US$400M in 3 Years by NOT Going to the Cloud

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