It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Matt Byrom: The Dos and Don'ts of Content Strategy
Manage episode 336427871 series 3216833
Content provided by James Mulvany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Mulvany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's a phrase that's been flogged to death, but when it comes to building an online presence, content really is king.
In this episode I speak to Matt Byrom, founder of 4040 Media all about content marketing, search engine optimisation and a concept that he has invented: content islands.
12 episodes
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Manage episode 336427871 series 3216833
Content provided by James Mulvany. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Mulvany or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's a phrase that's been flogged to death, but when it comes to building an online presence, content really is king.
In this episode I speak to Matt Byrom, founder of 4040 Media all about content marketing, search engine optimisation and a concept that he has invented: content islands.
12 episodes
All episodes
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Similar to Create Reach Inspire
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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