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The Untold Story of Danny Duncan: YouTube's $150M Bad Boy (Interview)
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I interviewed Danny Duncan who is one of YouTube’s wildest creators — but he’s also one of the smartest. Years before MrBeast launched Beast Burger or Feastables and Logan Paul and KSI sold out stores with Prime, Duncan was crashing Zumiez’s website and selling out Tilly’s and Spencers with his popular merch line Virginity Rocks. Danny Duncan shared untold stories about his early years (like living with Chris Chann in LA, working with Jason Lee of My Name is Earl), all the businesses he’s started (From 16 Handles to Good Sport), how he’s been able to sell $150 million of merch, and why he's not exactly just the "bad boy" people think he is. We were also joined by his manager Stefan Toler who had a lot of amazing stories to share.
(00:00 - 01:05) Meet Danny Duncan
(01:06- 02:05) HubSpot's Inbound Conference 2023
(02:06- 03:22) Danny's Motivation
(03:26 - 05:55) Early Days on YouTube
(05:56 - 08:46) First 10K Subscribers
(08:47 - 11:04 ) Finding Winning Format
(11:05 - 13:30) Pranks That Pushed The Limit
(13:31- 18:04) Being Homeless
(18:05 - 21:18) Launching "Virginity Rocks" & Initial Backlash
(23:25 - 26:49) Turning Jokes into Million Dollar Brands
(26:50 - 28: 37) Initial Backlash
(28:38 - 29:40) Cancel Culture
(29:41 - 31:15) Bucket List & Creator Pressure
(31:16 -32:03) HubSpot Presents: The Shine Online
(32:04 - 33:09) Why Danny Doesn’t Look at the Analytics
(33:10 - 35:23) Dealing With Copycats
(35:24 - 40:24) Danny's Manager: Getting Into 2,000+ Retailers
(40:25 - 43:19) Brand 1: 16 Handles FroYo
(43:20 - 46:49) Brand 2: Good Sport
(46:50 - 49:09) Brand 3: Ketnipz
(49:10 - 50:15) Brand 4: Monday Market
(50:16 - 52:09) Where Danny Would Invest $100,000
(52:10 - 56:24) Danny’s YT Analytics
(56:25 - 59:15) Danny’s Income Breakdown
(59:16 - 1:02:02) The Future of Danny Duncan
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