Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Creating Influence
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Content provided by Eric Maddox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Maddox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Eric Maddox is the Army interrogator who, while attached to a Delta Force team in Tikrit, Iraq, collected the intelligence which led to the capture of Saddam Hussein. He subsequently became the first civilian interrogator for the Defense Intelligence Agency and went on to conduct over 2700 interrogations. Eric has repeatedly been able to influence those who have zero trust in him, to make the decision to give him information, even more than he asked, without using torture. Eric honed his systematic methods of creating influence in hostile environments but has found they are equally as useful in building or retaining business relationships. Do you need someone to partner with you? Believe in you? Trust you or follow you? How does one connect with those on the other side of the table to gain influence? Each week, Eric shares the psychology of influence and how he believes it can be created in any environment.
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15 episodes
Mark all (un)played …
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Content provided by Eric Maddox. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Maddox or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Eric Maddox is the Army interrogator who, while attached to a Delta Force team in Tikrit, Iraq, collected the intelligence which led to the capture of Saddam Hussein. He subsequently became the first civilian interrogator for the Defense Intelligence Agency and went on to conduct over 2700 interrogations. Eric has repeatedly been able to influence those who have zero trust in him, to make the decision to give him information, even more than he asked, without using torture. Eric honed his systematic methods of creating influence in hostile environments but has found they are equally as useful in building or retaining business relationships. Do you need someone to partner with you? Believe in you? Trust you or follow you? How does one connect with those on the other side of the table to gain influence? Each week, Eric shares the psychology of influence and how he believes it can be created in any environment.
…
continue reading
15 episodes
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