190: Scaling Your Business with Ann Carden

Creating Your Encore Career

Even when you’re in your encore career, scaling a business can still be very challenging. In today’s episode, we’re joined by Ann Carden, a top business consultant, and marketing and sales strategist. Ann carries extensive expertise in helping professional service entrepreneurs scale their businesses to high profitability as well as identify their areas of expertise and build a business around them.

Ann works with professional service entrepreneurs, coaches, consultants, or small business folks who really want to grow, but want to do it with high profitability. Ann helps people work at the top part of the market, bringing in the best customers at the highest fees.

We'll dive deeper into these concepts:

• The four buckets of Ann’s services: revenue model, market positioning, sales process, and scaling.
• How she developed her Expert in You method and program
• The importance of knowing the fundamentals of running a business as well as the outsourced tasks
• Ann’s strategy for her podcast and how she uses it to build her business

Now, for some action steps:

• To get started on Your Encore journey, sign up for my resource: 5 Key Questions to Ask Yourself if You Want a Successful Mindset

My Resources:

A quick guide to help you get started on your Encore Journey - encorecareermindset.com

My Website - https://www.lynnfriesth.com/

Ann’s Expert in You website

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If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://www.lynnfriesth.com/podcast1 to download it.

I thank you so much for being here and I’ll see ya next time on Creating Your Encore Career.

— Lynn

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com.