Exhibitor Live 2018: Ark Media

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Rebecca McFarland and David Pott of Ark Media join us at ExhibitorLive to discuss using data to tell stories, the sweet spot to change behavior, and improving collaboration. We also have a great discussion on the tendency to design around using new exciting technology, rather than really thinking about our goals and the story we want to tell and then how to incorporate technology into that journey.

39 episodes available. A new episode about every 18 days averaging 17 mins duration .