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Horacio Pagani and Creating the Zonda C12
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You may have heard the name, ‘Pagani’ and thought, “What’s the big deal? Why are Pagani cars so expensive?” Mostly, it’s the people who have never actually seen a Pagani who wonder why they cost so much.
Once you see a Pagani, it all begins to make sense.
But then you start to learn about the car, the brand, the founder, and the countless details. It sucks you in deeper. Now you begin to realize this is a supercar brand that’s unlike any other.
The greatest supercar brand in the world. Pagani.
But how did they get their start? You must go back to the Pagani Zonda C12, and you'll begin to piece together just exactly how this incredible company was formed.
I read a few amazing books on the subject, and a few great interviews from Horacio himself -
Book - 'Pagani. Hypercars D'autore. Ediz. Italiana E Inglese' by Daniele Buzzonetti
Book - 'Fangio: The Life Behind the Legend' by Gerald Donaldson
Interview - Drive Experience
https://www.youtube.com/watch?v=eWYKfdedg0Y
Interview - W Executive
https://www.youtube.com/watch?v=vaMdycD9vD8
Learn More -
https://atticcapital.com/pagani/
https://atticcapital.com/
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